Tag Archive for '创业'

胡思乱想第十六天-快餐式创业

各种传说和迹象应证了全球经济正在复苏,互联网行业也在慢慢转暖,这一轮寒冬起于互联网对传统广告(代理)公司的重度依赖,终于新兴应用(服务)的出现。每一轮所谓泡沫过后,死去一批网站,新崛起一些网站,而最近半年中国的互联网看似风平浪静,实则暗流涌动。程序员除了忙着应对及教育群众应对gfw之外,也在不断翘首期盼gw邀请等,国内白社会之后,新浪微博也能惹人些注意力,而此刻更多的,是潜伏的创业者。只是此时的创业,多半已然失去了创业的味道,一种新型的快餐式创业正悄然兴起。

所谓快餐式创业总结下有以下几种方式:

1。大企业小团队创业
互联网公司壮大后比国企效率还低已经不需要再做什么证明,所以从体制中抽选或组建一只小组,开发特定的功能,创意,此谓企业创业。例如搜狐白社会团队,千橡开心网团队,新浪微博团队等。这些团队依附既有组织的各种资源,摆出创业的姿态,实现(绝大部分是跟随)目前比较流行概念/功能,完成在大企业里需要花费巨额成本的项目。这样的一种方式,严格说来算不上创业,充其量算作是轻骑兵,目的也仅仅是为了保持产品线的完整,吸引些目光,为主体服务,人有我有,这已经变成了一个可怕的互联网规则,起于腾讯,其余门户莫不争相效仿。小团队至少可以过一把创业的瘾,摆脱签字,讨论,批复这样看起来让人讨厌的规则,不必再被kpi这种傻x样的规则禁锢。

2。李开复牌快餐创业
老师的创新工厂要批量制造出“创业有为青年”这样一个工具,模式就是你带想法和人去,他包了你,然后你在他的温床里开始创业之旅。等你成功了,老师在让你独立出去(????),这样你就是一个批量的,流水线上生产出来的工具了。这个工具是李开复牌的。盛大在推出18计划的时候还受到众多议论,担心创业果实被窃取,创业过程被异化,盛大一直小心翼翼,只出钱,你愿意的话,他帮你找资源,可以利用盛大平台,而老师太周到了,全给你包了,创业多么简单。

3。创始人成功后再创业
类似例子不举了,再创业原则上可以描述为:含着金汤勺,但赤身裸体。目前正有不少人这样作着,很快,我们也会看到他们的身影。

啊,创业还是穷人的事情嘛?创业还有白手起家嘛?互联网里的神话还会继续嘛?我说的是在中国互联网里。很大一定程度上,中国互联网没有创业,只有做生意,是生意人的事情。抄袭一个概念或网站,花一大把银子做一个科隆,花一大把银子铺天盖地广告,恩,再卖给广告主。遍数中国互联网,几乎看不到几个创新产品,有哪个产品促进了互联网的发展或改变了人们使用互联网的习惯嘛??,如果没有,那么,第一个出现的,会是谁呢?

我们走着瞧。

—–如有雷同,肯定是瞎说——

胡思乱想第十一天—李磊那么多fans了韩梅梅还是不爱他

李磊=SNS网站

fans=用户

韩梅梅=广告主

————————-角色介绍完毕——————-

互联网从web1.0跨入web2.0,用户精确到了无可复加的地步,无数的真人,实名社区拥挤了大量的“人”,而为什么在广告主那里,却宁愿去相信程序化的“点击”,而不愿意相信他“精准的用户”呢?

其实道理太简单不过了,不同渠道、受众范围广告的投放有着不一样的要求,贴在大街上广告你只能要求有多少人“路过”,而你web2.0口口声声告诉我,精准受众,ok,请给我epm,这个要求一点也不过分吧?而事实上究竟是怎么样呢?所谓web2.0 sns社区,就我目前观察而言,大部分也还是在打着2.0的概念做1.0的事情,卖1.0的广告,不是么?为什么会这样呢?也许大部分的社区网站主都心知肚明,他们拥有的,并不是一堆“活着的”、“精准的”用户,而更大规模的,是一群死去的“数据ID”,就如同一个商场,给出的,是有多少人“路过”。

所以,每家sns都声称有几千万用户,媒体叫嚷web2.0盈利难,分析来分析去,其实无非是李磊牛X吹大了,满足不了韩梅梅而已。要是李磊们好好去经营2.0,告诉韩梅梅们,他们擅长的不是“时间长”而是“舒适度”高,或许今天也不会尴尬到如此地步。

以上都是废话,摆在新进入这个市场的人(创业者)面前的一个难题:要那么多人做什么?如果你不能把这些人转化为金钱的时候!或许正是因为不够自信从1000个用户那里可以得到丰厚回报,我们都削尖了脑袋抢人,抢地盘,然后细分受众,分别出卖给不同的广告主,事实到最后,目前而言,用户越多的,越难得到青睐。

如果創業家做出這樣的工具,或者只是設個攤位,或者甚至只幫某個社群網站的會員串到實體的商店,專門服務從某社群網站過來的會員,然後向該社群網站收錢,或許也是一門生意?”–MR. 6

为什么不呢?复刻一个开心网几乎不现实,即使是小规模的sns也要耗费巨量的时间、人力、财力,而为什么李磊磊不可以野心小一点呢?既然已经有那么多千万级用户的李磊磊在,帮他取悦韩梅梅这事也不丢人吧?利用小李子们积累的用户来直接转换成现金,他们不开心么?

所以,我很乐意看到一堆千万级甚至是亿万级用户的小李子们出现,出现的越多,这机会就越大,剩下的,就要看,如何来做了?

—–如有雷同,肯定是瞎说——

胡思亂想第七天–思考“思考”这件事

哲学的本质是在思考“思考”这件事情。有时候做互联网也是,需要思考下,经常思考的这些问题。平时经常会看一些小网站的建站经历,前面了师兄秦歌新站中文电码诞生过程,今天无意看到了memiary这个小站的建站过程,其中founder在总结建站过程中获得的新知,让我很感动。

可能我们每天都有无数的想法,无数的冲动,但从想法到实现需要一个艰苦的过程。IT浮世绘转型开始记录idea以来,写的几篇中的确有几个是我很想尝试去做的,可也一直没有动手。今天不做什么想法分享了,来分享下Sid Yadav 创建memiary的心得,希望有启发~

What I’ve Learned
Typically, like last year, I would be writing about a tool like Memiary. But this time, I created it. And it’s been out for about a week, in which time I have tried to get every family member/friend/colleague of mine to try it out (as I said, I am talking about it for the first time to the public.) So obviously, there are things I’ve learned.

First Lesson: You Are Your Bestest User.
I created Memiary for me. Only for me. I wanted this to exist, and since it didn’t, I made it happen. I believe a lot of entrepreneurs work this way, and for the ‘quick and scrappy’ kind of a project it was, it only seems appropriate that I did it just for myself. I don’t think this is selfish, I think it’s natural. Who else would you be able to better judge the wants, needs, desires of than yourself?

In your life, the only person you get to know best is yourself, and if you want something, chances are, so do many others in the world. But if they don’t, that’s more than okay. You spent a weekend creating something you want. What could be more productive than that?

Second Lesson: Quick + Scrappy != Year’s Work + Perfect
The process of building Memiary was extremely different, and in many ways opposite, of the way we have been working at Nincha. Nincha is something I have been working on for the past year and a half, and other than my co-founder and myself, nobody in the world has seen it yet. We purposely chose to work this way as we’ve believed from the start that our duty is to deploy to the world a perfect product, not something half-baked. Having written about 1,000 startups at Rev2, I have seen a lot of half-baked products fail, and my goal with Nincha from the start has been not to make it one of those.

I still believe in the philosophy I have been following with Nincha, but Memiary was different. Unlike Nincha, it is not a grande idea, it is a personal tool; a weekend project, and I intentially kept it as simple as possible. So in this case, I wanted to be a weekend entrepreneur, and this is the only way I could have best done it. And I did it. And I can tell you, no one way I described is better than the other. Infact, they don’t even compete. It all depends on the scale of the idea and the amount of time you are willing to spend on it. If it’s big, you want to do it right, if it’s personal or something you thought of over the weekend, you might as well deploy it to the world, start collecting feedback, and reiterate like crazy over the following weekends.

Third Lesson: Define Success
For Nincha, I am not going to lie and tell you that my definition of success is to be a bootique service used by mother. My definition of success for it is high, and probably higher than what is humanly achievable. But for Memiary, I have no shame in telling you that my definition of success was strictly restricted, from the start, to two things: make a service that I use everyday and love, love, love, and make a service that my mother uses everyday without me having to remind her about it.

And I am delighted to say this: I have succeeded. I love the service, have used it for the past six days, and so has my mother. What happens to it from this point on is purely unintentional and beyond my wildest imagination. My only focus is for me and my mother to keep using it for the next ten months, and I have no benchmark to reach on Alexa or Google Analytics. By seeing even 10 pageviews per day, I have surpassed it. Bottom-line: different ideas, different scales, different amounts of effort, different definitions of success.

Conclusion
I recommend each and every developer to become a weekend entrepreneur. If you’re not one, learn PHP or Ruby on Rails and become one! It will teach you most things entrepreneurs spend their lives discovering, and it will do so in a week. Additionally, you will have intellectual property that you yourself created, own, and are extremely proud of, and something to tell and show your friends, family, and anyone you meet with great pride. When you wake up in the mornings, you will get a tingly feeling as you check your Google Analytics account and see whether anyone new has signed up to try it out, or if a blogger has covered it. It will make your life better in ways unimaginable, and more importantly, lives of people you never intended to ever affect. And your mom will be proud. Go for it.

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如果你看到本文,强烈建议你用5秒钟注册下memiary,功能不多说,体验下注册到使用的过程。相信启发也会很大。